"a scammer may execute their con rigidly from a playbook, as in massive telemarketing scams, or they may be able to pivot and flawlessly improvise. the critical thing to remember is that when a scammer gets caught in a lie, they make the con bigger, in the process stacking up more vectors for verification — and thus additional red flags..."

"apple has always styled itself as a paragon of privacy whose profits are not ad-driven. “you are not our product. you are our customer. you are a jewel, and we care about the user experience,” apple ceo tim cook famously said in 2018..."

"on this week’s episode, tim stoddart (@timstodz) and ethan brooks (@damn_ethan) show you how josh spector automated thousands of dollars in ad sales each month for his newsletter, for the interested. you’ll also learn about a creative new business model called “sponsorware,” and how you can use it to make money from your google drive..."

"online shopping has changed how people search for items they need and want. a simple search yields hundreds of thousands of results in a second..."

"it’s clear that a/b testing is the best way to continually refine email campaign strategies over time and improve performance through data-driven decision making, but how can we perfect this strategy as marketers? let’s jump into the basics..."

"following our industry first chat ads api announcement in may, we’re excited to announce a groundbreaking partnership with snap. snap is now tapping the unique capabilities of microsoft’s chat ads api to serve highly relevant sponsored links in their popular and highly engaging my ai chatbot within snapchat..."

"getting more people and businesses verified is good for users, businesses, and meta. the more confident you are that people are who they say they are, the better the experience..."

"ready to optimize your ecommerce ad spend? learn tips for smarter budget allocation and creative approaches that resonate with your audience..."

"explore the importance of tracking customer lifetime value and how ppc marketers can use it to elevate their accounts..."

"the world of e-commerce advertising is tricky! it’s a great big space full of product inventories just waiting to be discovered. annoyingly, you’ve probably found some of your finest offerings are getting overlooked! we feel you, it’s frustrating..."