"why do some newsletters have tens of thousands of subscribers — while others can’t seem to gain more than a few each week?..."

"morning brew credited 35% of its 2.4m subscribers to its referral program in 2020. their data shows those referred subscribers are among their most engaged. engagement from subscribers who reap the referral reward also strengthens and their subscriber tenure is longer than those who don’t refer..."

"one of the most effective methods of increasing email conversions, according to many industry leaders, is a pop-up email subscription cta. we were a little hesitant to put a pop-up on our site because, well, they’re annoying. but the numbers were undeniable. we had to test it for ourselves..."

"fans and interested people sign up for newsletters about topics that they are interested in. tech, news, sport, design, and lifestyle are popular categories. newsletters educate, inform, or entertain their readers..."

"adding an extra income stream would be great, right? you could smooth out your income, grow your audience, and hit your business goals. but who has the time?..."

"while some writers devote time to publishing completely free newsletters, that approach is unlikely to be worth your while unless you use the newsletter as a marketing tool for your other freelance services..."

"looking for the highest converting review request email subject lines? check out this list of top performers..."

"the newsletters business is booming, and substack along with it. but one big thing still stands between writers and their readers: google and its mysterious gmail inbox filter..."

"assuming that all other parts of your email are at least decent, the subject line is the most important element… especially when it comes to engaging new subscribers..."

"the success of your email campaigns depends on email open rate. if no one opens your email, then you cannot generate new business from email marketing. so, what is a good email open rate?..."