"it’s a lesson that we as marketers, even with all of the different technologies and platforms available to us today to both tell and spread a story, have to always consider. because at the end of the day, if the sum whole of your story’s parts—no matter how good they are—don’t fit together into a cohesive, meaningful narrative, then it’ll suffer a fate worse than simply being bad. your story will be unmemorable. and as we all know, that’s the ultimate nail in the coffin for any marketer..."

"chris breaks down price anchoring — why the first person to name a number controls the negotiation — along with how to bring up cost early, qualify or disqualify a client fast, and get someone to tell you their real budget instead of a guess..."

"different countries have their own local blogging platforms. you write an article there, and if it gets a good rating, it makes it to the daily top list and can garner tens of thousands of views. the number of views depends heavily on the country and the platform..."

"this is a masterclass in long-form storytelling: why youtube rewards depth over hooks, how to turn your life into stories people watch, and why most people quit two attempts too early..."

"to be a successful creator you don’t need millions. you don’t need millions of dollars or millions of customers, millions of clients or millions of fans. to make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans..."

"there's no central process that defines how we think about products before we launch them. instead, we're tactical: what are we actually going to do?..."

"what people say, feel, think, and do are often very different things. to understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act..."