"this is a masterclass in long-form storytelling: why youtube rewards depth over hooks, how to turn your life into stories people watch, and why most people quit two attempts too early..."

"to be a successful creator you don’t need millions. you don’t need millions of dollars or millions of customers, millions of clients or millions of fans. to make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans..."

"there's no central process that defines how we think about products before we launch them. instead, we're tactical: what are we actually going to do?..."

"what people say, feel, think, and do are often very different things. to understand the underlying reasons for user behavior, it helps to look beyond the surface and explore hidden motivations, root causes, and the different layers of reality that shape how people act..."

"this is a grounded look at how inbound content actually works when done well; and why selling doesn’t mean being loud, pushy, or desperate..."

"after 14 years with mailchimp, i decided to switch. i researched the top 25 email marketing tools to find a replacement and here’s what i discovered..."

"tired of throwing marketing spaghetti at the wall? want a proven system to generate consistent leads and sales? learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion..."

"join me as i chat with jonathan courtney, co-founder and ceo of aj&smart, as we dive deep into various lead generation strategies. jonathan shares his strategies and frameworks for building a client pipeline without having a large online following..."